China World Mall is one of the main buildings in the World Trade Center. It has attracted a number of international luxury brands and the influx of flagship concept stores, a mix of Beijing’s integrated high-end retail and commercial landmarks.
Christmas, New Year’s Day and Spring Festival are the peak holiday shopping seasons in China. China World Mall dedicated resources and funding towards creating a highly festive spirit for both indoors and outdoors decoration. We were involved in the POSM, display and proposal design.
国贸商城作为中国国贸的重要组成部分之一，吸引多家国际奢华品牌旗舰店和潮品概念店入驻，是北京从事零售业务的综合高端购物中心和商业地标。
2014年12月，圣诞，元旦，春节三个节日，作为商场促销的重头戏，国贸商城投入巨额资金和精力，打造了极富节日精神的外部装置和内部装饰。作为这个项目的设计师，我们参与了POSM和装置花纹以及提案设计。
Key Visual
POSM
Outside Decoration Concept
Lower Third
